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Associate Marketing Manager

アメリカ合衆国 ● 仮想 要求 #739
2022年5月26日

サイノシュアー株式会社は美容医療業界を牽引し、業界に改革をもたらします。  当社の事業は、患者様の生活や医師の暮らしを豊かにすることであり、この目標を達成するために日々努力を続けています。

  • 最新のマーケティング技術を駆使して消費者に美容医療の魅力を伝え、健全な美容医療業界の促進やその発展に、情熱を持って取り組んでいます。
  • 消費者の治療レベルを引き上げる科学技術において業界トップです。
  • すべての消費者層で高まる需要に対応し、誰もが認めるイノベーションリーダーになるべく粘り強く取り組んでいます。
  • 5大陸15カ国で直接雇用されている従業員と、130カ国以上でサービスを提供している代理店パートナーを擁し、比類のないグローバルフットプリントの構築と強化に努めています。
  • 従業員を第一に考え、会社は人材開発によって発展すると信じています。
  • お客様に喜んでいただくために、最新の技術や、サービス、マーケティングサポート、診療教育を提供し、患者様の治療や暮らしを豊かにすることに努めています。

サイノシュアー株式会社では、インパクトを与える人材を募集しています。従業員には全員がクリエイティブな精神とリーダーシップを有し、価値を高め合うことを奨励しています。会社はチームに対し、キャリアアップのための投資を行うことで、高いパフォーマンスと文化指向の組織を構築します。私たちはひとつのチームとして共に取り組み、共に勝ち取ります。

 

当社に参加するには、グローバルチームを拡大中の今が絶好のタイミングです。美容医療業界を牽引するマーケットリーダーとして、サイノシュアー株式会社は、25年以上にわたる皮膚科医、形成外科医、メディカル・スパ、ヘルスケア・プラクティショナー向けの製品開発、製造、マーケティング経験を有しています。当社は美容業界において最も包括的な製品ポートフォリオを有し、製品はお肌の活性化、部分痩身、脱毛、女性の健康などを含む複数のカテゴリに渡ります。  

 

サイノシュアー株式会社の事業パートナー様が、将来的に美容業界のリーダーになっていただけるよう成功へと導くこと、また当社の技術を使用するすべての患者様が、その方にとっての美しさを発見できるようにすることが、当社の使命です。

当社に関する詳細はLinkedInInstagram、当社のホームページwww.Cynosure.comをご覧ください 

Role Purpose

Cynosure is seeking a Associate Marketing Manager to develop, plan and execute brand-building, strategies, innovation, multi-generational claims pipelines, communications & go-to-market plans with excellence, based upon a deep understanding of customer and consumer insights and journeys.  This Associate Manager will lead the full product lifecycle for their assigned product segments, ensuring plans, innovation and communications are developed to achieve their related business goals. The Associate Manager will also work with cross-functional partners to translate strategic plans and insights into compelling new product launches and integrated campaigns with clear objectives and KPIs. The position oversees all aspects of the development and execution of product launches and associated campaigns for assigned product segments, targeting key audiences/segments within budget and according to agreed upon objectives. This person is expected to demonstrate high performance practices and competencies as they meet and exceed the objectives for this role.
 

Role Responsibilities

The incumbent may be asked to perform other function-related activities in addition to the below mentioned responsibilities as reasonably required by business needs.

  • Assist in developing annual business plan to build equity, share, sales, and profit.
  • Provide effective product lifecycle and marketing management, while controlling marketing P&L budget within approved levels.
  • Develop best-in-class innovation, including insights, concept, claims & creative development.
  • Collaborate with marketing counterparts worldwide to create and implement the global marketing strategy brand guidelines claims/on label messaging for products in the portfolio.
  • Collaborate closely with Sales, Field Marketing, Finance, Commercial Analytics, Clinical, R&D, Legal and Regulatory in the execution of the marketing plans for lifecycle management, including appropriate messaging (claims) for the products.
  • Prepare extensive sales support, training and launch packages for effective promotion of product enhancements and new product introductions.
  • Support promotional activities at conventions, tradeshows and aesthetic sales & training events in North America.
  • Work closely with Supply Chain to manage global forecasts/inventory strategies.
  • Partner with agencies to develop integrated marketing plans for base business and new launches, inclusive of digital, social, content strategies / campaigns, and PR.
  • Develop and execute effective marketing plans for assigned products / segments in partnership with agencies; define and manage PR, ensuring all plans are integrated with media plans and brand priorities.
  • Lead initiatives in collaboration with cross-functional teams to drive top line and bottom-line results.
  • Identify research needs, collaborate with marketing insights function to execute studies and projects, and analyze research to identify insights and opportunities and inform decision making.
  • Lead business analysis and reporting for assigned products with emphasis on utilizing data to drive action.
  • Own the development and execution of communications plans for assigned products.
  • Develop a deep understanding of assigned products and customer / consumer audiences, their challenges, and how Cynosure’s solutions address consumer needs.
  • Work closely with Cynosure marketing resources (Digital, Communication, Events and Product team) to ensure integration, consistency, and effectiveness.
  • Manage and oversee all aspects of campaign, program and project development and execution, including strategy, planning, budgeting, vendors, and measurement.
  • Serve as project core team lean on assigned projects, ensuring all partners have clarity on roles and are working to execute on critical milestones in a timely manner.
  • Understand and apply corporate brand and positioning, as well as communications policy. 
  • Keep abreast of relevant market trends, competitive activities, legislative/regulatory issues, and end-user issues.
  • Uses diplomacy and persuasiveness to guide stakeholders in supporting the most effective strategy.
  • Embody and deliver the “Exceptional Everyday”
  • 25% travel may be required

 

Skills

  • Strong Digital and Communication experience.
  • Experience in innovation and product lifecycle management.
  • Confidence and effectiveness in dealing with senior leaders on matters of strategy and communications.
  • Strong negotiation and presentation skills.
  • Excellent writing skills and ability to be hands on in guiding, developing, and editing compelling messaging to specific audiences and segments.
  • Ability to work with little supervision based on thorough understanding and analysis of business objectives.
  • Demonstrated competence in managing budgets.
  • Ability to work cross-functionally and globally, identifying synergies between businesses and markets to drive efficiencies and consistency of messaging.
  • Proficiency in Microsoft Suite (Excel, Visio, PowerPoint, and Word)
  • Detail oriented and adept in managing large volumes of work, juggling multiple priorities simultaneously.
  • Ability to effectively communicate across all levels of management.
  • Ability to identify communications strategy and execute that strategy in the form of measurable, integrated promotional activities.

 

Qualifications 

Education

 Bachelor’s degree required

University degree in marketing, communications, related field, or comparable experience.

 

Experience

 0 to 2 years relevant experience


Specific Related Experience  1+ years’ experience within the field of Brand Management, Communications.  CPG, Aesthetics, Beauty, Healthcare and/or Medical Device Marketing experience preferred.

 

Physical Demands

The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. 

  •  Sit; use hands to finger, handle or feel objects, tools, or controls.
  •  Stand; walk; reach with hands and arms; and stoop, kneel, crouch, or crawl.
  •  Lifting/pushing/pulling and carrying products weighing up to 45 pounds

Cynosure is an Equal Opportunity Employer – Race, Color, Religion, Sex, Sexual Orientation, ender Identity, National Origin, Disability, Veteran

サイノシュアー株式会社は機会均等雇用主であり、募集プロセスの全工程においてインクルージョンとダイバーシティを推進しています。

その他の詳細

  • 職務ファミリ Marketing
  • 職務権限 General Marketing
  • 支払タイプ 給与
  • 雇用インジケーター Regular
  • 必要な学歴 学士
Location on Google Maps
  • アメリカ合衆国
  • 仮想