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Audience Development - Marketing Manager

Philadelphia, PA, USA Req #288
Tuesday, August 9, 2022
The Philadelphia Inquirer is a public benefit corporation owned by the nonprofit Lenfest Institute for Journalism. Together, we’re at the center of a critical mission to create a lasting future for ambitious, engaging, and useful local journalism. We’re doing this, in part, by deepening our connection with the communities we serve. Our integrated digital and print platforms are the Philadelphia region’s largest media network. We’re passionate about building a sustainable model for indispensable local journalism, and we take pride in finding diverse, dynamic, and talented individuals to help push our team forward.

The Marketing Manager, Audience Development will report to Director, Audience Development, and focus on audience development, content promotion, reader engagement, lead generation, and community engagement marketing campaigns, aimed at driving new readers and building habit with The Inquirer’s digital audience, as well as engaging diverse Philadelphia communities as part of their marketing strategy. They will be responsible for developing and executing marketing strategies to meet our audience goals, seeing projects through from ideation to post-campaign reporting.

What You’ll Do:

  • Understand The Inquirer’s digital audience mix, supporting the Director by making strategic recommendations for attracting new audiences,
    engaging readers, and converting unknown readers into known users.

  • With support from the Director, develop marketing plans for special editorial projects, working with the editorial, product, ad sales,
    creative, and finance teams to develop program objectives, success criteria, and KPIs for measurement.

  • Oversee execution of key projects on the roadmap by collaborating with cross-functional teams, maintaining seamless communication,
    and ensuring proper processes are in place.

  • Support growth of The Inquirer’s marketable email database through newsletter promotion, working cross-functionally as an integral member
    of our newsletter leadership team, integrating with product, editorial, and advertising to align our newsletter portfolio
    with our strategic business goals.

  • Come up with new strategies and oversee ongoing projects to grow The Inquirer’s first-party data and marketable email database through
    newsletter promotion and on-site registration.

  • Partner with the product team to expand content recirculation and personalization on site, with a focus on driving pageviews, return visits,
    and habit for readers.

  • Analyze reader insights, on-site trends, and referral sources to identify segments for growth and extract key insights for future campaigns.

  • Oversee marketing strategy for The Inquirer’s virtual events, focusing on driving pre-event registrations and live views; and work with
    the Events Marketing Associate to execute and track all campaigns.

  • Collaborate with fellow Marketing Manager on all SEM and Paid social campaigns for traffic, lead generation, and acquisition.

  • As a crucial piece of overall marketing strategy on key projects, develop tactics to nurture, grow and maintain relationships between
    The Philadelphia Inquirer and diverse audiences in Philadelphia.

  • Develop goals and KPIs for each project, and track spending and ROI across platforms, delivering pre- and post-campaign
    goals and analyzing performance.

  • Prepare and present marketing plans to stakeholders across sales, editorial, product, analytics, and executive leadership teams.

Who We are Looking For

  • have 3+ years of experience in Marketing/PR/Communications field

  • be passionate about the intersection of marketing, product, and editorial and be able to move smoothly between all three spaces.

  • appreciate the power of journalism and seek out new and ingenious ways to promote it to consumers across different segments.

  • understand how email, mobile, alerts, and personalization can work together to build habit with news readers.

  • understand inclusive design, accessibility, and how to build a strong user experience. 

  • be proficient with business metrics, able to set and track crucial KPIs across various projects.

  • know Philadelphia well and be able to identify various diverse communities within the region and come up with solutions to engage them.

  • be comfortable working in a fast-paced environment and juggling multiple projects at one time.

  • be proactive in their work, ideation, and communication.

  • maintain a collaborative work atmosphere by communicating effectively with  management and peers.

The Philadelphia Inquirer is committed to attracting a diverse group of interested people to join our team, so please err on the side of applying even if you’re unsure if you meet all the qualifications. We encourage anyone to apply who shares our passion for indispensable journalism and our drive to create a sustainable business model to support it.

As an equal opportunity employer, The Inquirer is building an inclusive and equitable workplace where everyone feels a sense of belonging. We especially encourage people from marginalized and underrepresented backgrounds to apply, including people of color, women, people from the LGBTQIA+ community, and people with disabilities.

Other details

  • Pay Type Hourly
Location on Google Maps
  • Philadelphia, PA, USA