Membership Manager, Spotlight PA
Summary: We are seeking a Membership Manager to join our team at Spotlight PA, an award-winning independent newsroom covering Pennsylvania’s Capitol and urgent statewide issues. The mission of Spotlight PA is simple: to hold powerful private and public forces to account by producing journalism that gets results and serves the public good. Spotlight PA has the largest collaborative local journalism network of its kind in the United States, with stories shared across more than 80 partner newsrooms, allowing our vital investigative and public-service reporting to reach Pennsylvanians in all corners. The newsroom is supported by grants and donations from Pennsylvanians who believe in the value of the work and want to sustain it. Spotlight PA has seen tremendous growth in membership since its launch: in 2020, the newsroom raised nearly $120,000 in membership (gifts under $1,000) from 1,500 readers; in 2021, the newsroom raised over $300,000 in membership from 3,000 readers. In partnership with the American Journalism Project, we are building out a best-in-class development team to enable Spotlight PA to sustain and grow its reporting in the long term. Our expansion plans include the launch of Spotlight PA local bureaus in news deserts around the state.
What you’ll do: The Membership Manager will lead aggressive growth of Spotlight PA’s grassroots donation program. We have set the following ambitious targets over the next three years for membership revenue: $475,000 in 2022; $750,000 in 2023; and $1.1 million in 2024. This position will report to the Senior Director of Strategic Development and will be a part of a team that will include a Major Gifts Director. This team, in turn, will work closely with the Executive Director and key newsroom leaders to aggressively expand Spotlight PA’s fundraising sophistication and capacity.
Responsibilities will include:
Manage Spotlight PA’s broad membership program, which includes running seasonal membership campaigns and end-of-month or flash
campaigns as needed, to ensure we’re meeting our monthly goals. This includes the data-informed determination of targets, strategy, and
themes for each campaign; writing campaign copy and sending it through Mailchimp; keeping track of our progress on a weekly basis and
adjusting as needed; and corresponding directly with members.
Devise and implement creative strategies to build community among Spotlight PA members (e.g. through events; swag or other incentives;
newsletters; a book club, etc.).
Keep all of our membership materials and marketing fresh and up-to-date.
Develop and maintain creative and innovative partnerships to drive member growth. We are interested, for example, in partnering with a local
food bank or another charitable organization during campaigns to incentivize membership and to give back to the communities we cover.
Manage all operations related to membership efforts, including gift processing and direct mail.
Respond to member questions in a timely and respectful fashion, and keep the “supporters” page on our website up-to-date.
Advance diversity, equity, and inclusion initiatives on our team and through your external membership work.
Collaborate with the Major Gifts Director and Senior Director of Strategic Development and to identify individuals with the potential to give
mid-level or major gifts.
Help the team with other fundraising tasks as necessary.
Who we’re looking for: The membership director should have at least 2-3 years of experience executing print and/or online membership campaigns and conducting grassroots fundraising. You should be data-driven and detail-oriented, with strong organizational and communication skills, and passionate about revitalizing non-partisan, independent journalism in Pennsylvania. Previous experience with Mailchimp and Salesforce is a major plus. We welcome applications from individuals with experience in grassroots fundraising, membership programs and email marketing across a wide spectrum of industries, or from within journalism itself. We also encourage those with these skills who have taken other career paths to apply.
An ability to work in a collaborative environment is a must. We’re an agile startup that values camaraderie, and everyone on our team pitches in across the organization and brings a sense of urgency and drive to their work every day. We also value innovation, creativity, and originality, and we’re always seeking to explore new and experimental ways of connecting with readers and members.
This job is full-time and includes benefits, and is fully remote, though a home base in Pennsylvania is preferred. This position is budgeted for a salary from $65,000-$75,000, depending on experience. Applicants should include a resume and cover letter explaining why they’re a good fit for this role. Note that the application portal is managed by The Philadelphia Inquirer — Spotlight PA is a fully grant- and donation-supported project of The Philadelphia Inquirer and The Lenfest Institute for Journalism.
Other Things To Know
We know not everyone reading this will fit exactly what we’ve described. We encourage everyone to apply who shares our passion for indispensable journalism and our drive to create a sustainable business model to support it. As an equal opportunity employer, The Inquirer is committed to fostering a diverse and inclusive culture, and we especially encourage members of underrepresented communities to submit an application, including women, people of color, veterans, LGBTQ+ people, and individuals with disabilities.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
- Pay Type Salary
- Pennsylvania, USA