Coordinator, Event Marketing

Raleigh, NC, USA Req #262
Monday, September 20, 2021

On Location is a leader in premium experiential hospitality business, establishing a new industry standard to serve iconic rights holders with extensive experience in ticketing, curated hospitality, live event production and travel management in the worlds of sports and entertainment. On Location is a partner to over 150 rights holders including the NFL, NCAA, the PGA of America and the United States Tennis Association, and provides unrivaled official access for both corporate clients and fans looking for immersive experiences at marquee events including the Super Bowl, Pro Bowl, NFL Draft, NCAA Final Four, PGA of America events, numerous College Football Bowl Games including the Rose Bowl Game and the Tennis Majors.  On Location through CID Entertainment & Future Beat also partner with numerous artists and music festivals across genres, including Imagine Dragons, Metallica, Luke Bryan’s Crash My Playa, Electric Daisy Carnival, Migos, Post Malone, Iron Maiden, and J.Cole.

On Location’s operations include: Anthony TravelCID EntertainmentFuture BeatKreate IncPrimeSport and Steve Furgal’s International Tennis Tours.

On Location is part of the Endeavor network.

On Location Experiences is seeking a highly motivated Marketing Coordinator to join the company’s marketing team, supporting all sports divisions within the business throughout our various marketing channels. This is a great opportunity for a marketer that desires to grow their career in the sports, entertainment, travel, and event management fields. The role will report to the Senior Director of Marketing and work closely with other cross-functional teams.

The ideal candidate will be energetic, willing to learn and able to work under pressure while juggling multiple deadlines. Additionally, they should be able to communicate clearly and concisely with varied levels of staff including manager, senior manager, director and executive.

Essential Duties and Responsibilities
 

Strategy:

o Assist the marketing team with the creation of integrated marketing plans for partner events including but not limited to: NCAA / Collegiate Partners, Auto Racing, Golf & Tennis, NFL, and UFC.

o Handle day-to-day management and execution of event-based marketing plans.

o Manage cross-promotional marketing initiatives when required.

Email Marketing & Automation:

o Plan and organize outbound email marketing including copy, list segmentation, and scheduling. Includes promotional emails, pre-event and post-event/thank you/renewal emails, final payment reminder emails, etc.

o Upload and maintain database interest lists in Email Marketing System to accurately target/suppress on sends. Further grow segmentation through use of automation tools.

Design:

o Act as liaison between external partners and internal creative teams to request, review and deliver brand appropriate creative for partner marketing assets – print and digital.

o Assist in design/modification of internal collateral provided for each event including welcome letters, package itineraries, tournament schedules, security guidelines, and any other pertinent information on an event-by-event basis.

Other Skills and Abilities

•Overall sports/event landscape and marketing knowledge and experience is a plus

•Ability to develop a positive and effective relationship with coworkers, partners and customers

•Self-starter with the ability to manage multiple priorities

•Ability to work independently and in a team environment

•Ability to produce accurate, professional and error-free documents

•Demonstration of strong oral and written communication skills


Requirements

•Demonstrated proficiency in Microsoft Office Suite (Outlook, Word, Excel, Power Point)

•Minimum 2 years’ experience in a marketing role with use of a marketing automation platform, Pardot preferred.

•Passionate about the sports industry, with general knowledge about all genres of sport, both professional and collegiate

•Demonstrated skills in copywriting, communication and data analysis


Other

•This position requires weekend, holiday, and after hours work as needed during peak times of the year

•Some travel to our other offices and various sporting events will be required


Our Core Vales

As the leading experiences company in the world, we strive to be the most innovative and passionate — the best of the best.

We uphold these values in our quest for excellence:
  • Exceed all service expectations with our customers, our partners, and each other.
  • Create value by enriching people's lives.
  • Do the right thing and bring others along with us — always.
  • Propel the power of diversity, in thought, team and experience.
  • Partner to generate win-win solutions.
  • Ignite and empower our team's entrepreneurial spirit.
  • Exude respect and gratitude — treat others as you would want to be treated.

Other details

  • Pay Type Salary
Location on Google Maps
  • Raleigh, NC, USA