Email & CRM Marketing Director (remote)

Atlanta, GA, USA ● Chattanooga, TN, USA ● Knoxville, TN 37917, USA ● Nashville, TN, USA ● United States ● Virtual Req #24334
Wednesday, July 6, 2022
Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.

To connect with us, visit www.gannett.com


USA TODAY NETWORK Ventures creates impactful consumer engagements and experiences through world-class events, promotions, races and technology. We strive to exceed expectations, create unforgettable memories and drive value for our partners while leveraging our reputable institutions, including USA TODAY and more than 250 local media brands. The events and promotions that we build inspire pride in local communities and connect local and national businesses with highly engaged audiences. We are an industry leader and drive results from coast to coast. USATVentures.com


USA TODAY NETWORK Ventures is seeking a Director of Email & CRM Marketing. Our ideal candidate is a hands-on data expert with a strong attention to detail. The Director of Email & CRM Marketing will be solely responsible for strategizing, designing and executing strategic campaigns to increase sales leads and revenue generation. This position reports directly to the VP of Strategy & Operations and works closely with division leadership and other members of the Ventures. If you think you have what it takes to work with our expanding team, apply now!


Core Responsibilities

·Lead the Email & CRM Marketing strategy and implement high-impact initiatives across the customer lifecycle that accelerates customer growth, sales, and revenue generation

·Responsible for email marketing automation (e.g., creating and segmenting lists, A/B and multivariate testing, as well as building, scheduling, and deploying campaigns) to drive conversions and achieve targets

·Expand client lead generation efforts via ongoing campaigns, promotions and special advertising opportunities, leveraging marketing automation, customer segmentation, workflows and CRM tools to acquire new accounts each month

·Develop and support nurture campaigns for current clients to increase retention and ensure customer satisfaction

·Establish brand and web presence, increasing quality traffic to website and conversion rates

·Expand content and industry resources to increase engagement and drive traffic to website, convert, and then nurture into qualified sales leads

·Lead data governance, ensuring all marketing data captured in compliance with consumer privacy laws, e.g., GDPR & CCPA, CAN-SPAM and other regulations

·Stay up to date and lead the strategy and execution of email deliverability (especially Gmail) and health

·Provide input on marketing technology roadmap for the organization

·Analyze business needs to figure out innovative solutions while supporting strategy and implementation

·Think strategically as a creative problem solver, while exercising strong communication of objectives, demonstration of collaboration, and success

·Evaluate new relevant marketing technologies and add-on applications to improve and optimize Marketing/Sales performance

·Independently identify and analyze risks/problems related to marketing technology and customer data, recommend solutions to senior leadership

·Support systems integrations between marketing & sales systems on key performance indicators for platform operations, system usage, and user adoption/efficiency/satisfaction

·Partner with sales channel leaders and divisions to identify priorities and establish channel marketing strategies and programs that meet lead acquisition and database engagement objectives/targets

·Monitor market, channel, and customer trends to identify opportunities and risks

·Collect, prioritize, and partner with division leaders to implement new marketing technology features based on user feedback, customer behavior, and market trends

·Ensure marketing technology systems are in complete compliance with the latest government regulations and company policies

·Define and measure Key Performance Indicators (KPIs) from products developed -- this includes reporting out on wins and opportunities

·Manage and prioritize multiple projects, timelines, and deliverables between cross-functional teams

·Collect data and/or reports on innovation initiatives to leadership as requested

·Work closely with leadership to ensure an inspiring, creative, open and productive environment

Core Requirements

·Proven track record as an email and CRM marketer

·5-7+ years of experience in email marketing, as well as an understanding of and appreciation for how performance marketing and brand-building initiatives work together

·Experience building email marketing journeys and reporting on the results

·Strong understanding and innovation related to email deliverability (especially Gmail)

·Strong analytical abilities with a passion for data-informed decision making

·Strong understanding of digital and direct response marketing

·Demonstrated experience building marketing and customer acquisition infrastructure

·Growth hacker mentality with a bias for action

·Experience with website analytic tools

·Ability to think, plan, and execute resourcefully and creatively

·Strong proficiency in email deliverability tools

·Excellent interpersonal and communication skills

·Competence as a creative writer with an eye for great emails and landing pages

·Strong problem-solving ability, including metrics-driven thinking

·High-level proficiency in Google Suite and tools and MS Excel, PowerPoint, and Word

·Ability to travel as necessary


#LI-REMOTE
#LI-NR2 

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.

Other details

  • Job Family Marketing Operations
  • Job Function Marketing
  • Pay Type Salary
Location on Google Maps
  • Atlanta, GA, USA
  • Chattanooga, TN, USA
  • Knoxville, TN 37917, USA
  • Nashville, TN, USA
  • United States
  • Virtual