Senior Manager, Programming and Streaming Channels

United States ● Virtual Req #24291
Wednesday, July 6, 2022
Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.

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Senior Manager, Programming and Streaming Channels


USA TODAY NETWORK/Gannett is seeking a Senior Manager, Programming and Streaming Channels

to report to the Senior Director of Streaming Channels, who will primarily be responsible for developing and implementing the programming and scheduling strategies as well as partner marketing plans for USA TODAY’s streaming channels.

Over the last 5 years, Gannett has made significant inroads establishing video distribution partnerships with leading streaming services and social platforms. We program and operate two, 24-hour streaming channels, USA TODAY News and USA TODAY Sports, which are available on popular devices such as Roku, Amazon Fire, and smart TVs. We are also one of the largest news and sports syndicators through our USA TODAY and sports enthusiast brands.


This role can sit in New York, Tysons, VA, Los Angeles or San Francisco or can be fully remote.




  • Collaborate with the Senior Director and Video Production teams on defining programming objectives and lead all aspects of content scheduling.
  • Build and maintain partnerships with streaming platform partners’ content and marketing teams.
  • Leverage first party and external data on audience trends to develop successful content strategies that optimize the performance of the streaming channels.
  • Collaborate with the larger Gannett organization, partnering with the Newsroom, Video Production, Marketing and PR, Insights, and Operations teams to create a best-in-class viewing experience.
  • Screen and review content catalog and production slate to develop and maintain programming expertise and fluency.
  • Develop stunt and tentpole programming calendars for distribution to relevant internal and external partner stakeholders.
  • Track performance and regularly provide programming and promotion performance updates to senior executives.
  • Learn new software and practices to increase efficiency and quality.
  • Other tasks and duties as assigned.




  • Bachelor's or master’s degree in communications, journalism, marketing or related field preferred or equivalent combination of education and experience.
  • 3+ years of relevant experience in programming within a digital or media organization.
  • Experience working in multiple content management systems.
  • Strong communication and presentation skills.
  • Experience working with video and content teams with an understanding of the video marketplace.
  • Strong data literacy with experience using analytic tools such as Tableau.
  • Ability to work cross-functionally and independently.
  • Proven experience leveraging data to support programming decisions.
  • Must be Organized, Detail and Deadline-Oriented.
  • Collaborative personality is a must.
  • Ability to work either remotely OR in-office and must be capable of and willing to travel about 25%.
  • Employment is contingent on passing a pre-employment, post-offer background check.


We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order:


  1. Your resume – one to two pages.
  2. A cover letter that outlines how you would approach the job.


It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.




Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at

Other details

  • Job Family Content Management
  • Job Function Consumer
  • Pay Type Salary
  • Travel Required Yes
  • Travel % 25
  • Required Education Equivalent Experience
Location on Google Maps
  • United States
  • Virtual