Marketing Segmentation Specialist 1

Colorado Springs, CO, USA Req #1382
Thursday, June 9, 2022
Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 600 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal.

Emails are essential to our communication strategy with constituents. The Marketing Segmentation Specialist 1 position exists to be responsible for finding the right people to whom we will send these emails and therefore will be trained at creating lists from SQL queries on relational databases. This person will provide list extraction, segmentation, suppression, quality control, and source code mining in support of multi-channel marketing campaigns all while meeting deadlines. This person will also provide support for the data infrastructure needs and identifying best practices mining data for the Marketing Segmentation team.

Essential Duties/Responsibilities:

Develops and maintains an understanding of ministry constituent and marketing productivity data structure

Is current on data management trends and provides valuable insights on how best to serve up audience segments for ministry communications

Manages a complex marketing list schedule and delivers consistently on-time, accurate lists

Develops and provides details for selection plans as outlined by the manager or project owner, develops selection recommendations independently and through brainstorming discussions

Can follow complex cultivation and drip campaigns

Coordinates with Email teams to ensure end to end processing of lists

Creates audience segmentations through SQL coding in relational databases

Develops a growing understanding of constituent demographic and transactional data and able to understand list requests for omni-channel segmentations

Other Duties/Responsibilities:

Understands software utilized by the ministry (Salesforce, Marketing Cloud, Aprimo, SSMS)

Is responsible for ensuring lists accurately reflect businesses preferences, as well as constituent communication preferences

Keeps supervisor up to date on all efforts

Performs other duties as assigned

Working Environment/Physical Requirements:

Able to do 80-90% desk/computer driven tasks



Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...”

Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”

Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family's ministry in prayer

Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer

Engages in Christian ministry

Demonstrates behaviors aligned with FOF core values

Personal Characteristics:

Proven ability to accept responsibility, follows through, and meets deadlines

Good ability to communicate clearly in spoken English and through charts / reports

Proven ability to think logically and work methodically

Desire to learn, improve, and ask questions, commitment to excellence

Motivated and feels an appropriate sense of urgency, notifies manager when has time available to accomplish more



Bachelor’s degree in Computer/Decision Sciences, Marketing, Math, Finance or Business; or equivalent experience

1-3 years of experience with complex relational databases

Basic knowledge of SQL


Data Warehouse Management knowledge

Working knowledge of SQL

Basic knowledge of SOQL

Familiar with omni-channel marketing trends and tools

Ability to work with data segmentation/campaign list management, Salesforce Marketing Cloud

Team Membership

Learns from and provides learning opportunities for members of the Marketing Segmentation team to advance knowledge, skills, and expertise of the whole team.

Skills, Abilities, and Special Talents/Gifts:

Strong analytical, planning, organizational and problem-solving skills

Ability to work independently and to understand business data needs

Proven skills with spreadsheet development and data manipulation

Salary Range:
 $26.00 to $30.00\hr.

Focus on the Family puts a high value on our team members and offers a unique benefit package.

Employees scheduled for 30 hours or more per week are eligible for:

Medical Plan
Dental Plan
Life Insurance
Disability Insurance
Flexible Spending Accounts

Employees scheduled for 20 hours or more per week are eligible for:

Legal Shield/ID Shield
Retirement Plan
Vacation Time
Sick Time
Service Awards

Note: This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents.

*Temporary employees are not eligible for benefits. 

Helping Families Thrive! Focus on the Family is a 501c3 Christian Non-Profit Ministry.

Other details

  • Pay Type Hourly
Location on Google Maps
  • Colorado Springs, CO, USA