Senior Director, Digital Analytics & Optimization

Atlanta, GA, USA Req #3864
Monday, March 21, 2022
Job Description
As FLEETCOR’s Senior Director of Digital Analytics & Optimization you are focused on measuring and analyzing digital activity ultimately resulting in increased digital sales across our North American website portfolio. As a key member of the Digital Sales Leadership team you’ll report directly to the SVP of Digital Sales and will lead a team in support of our core Business Units.
You’ll be a key leader of the North American eCommerce Team working with expert colleagues in Digital Marketing, Data Science, UX/UI and Development. You’ll be part of an innovative digital program, building and maintaining an enterprise class eCommerce platform with the Adobe Technology Stack.

What you’ll do:
Adobe Analytics
o Reporting / Dashboards – Google, Adobe Workspace & Tableau
o Owns Tagging Strategy, solicits stakeholder input and develops business requirements for development team
o Manage TMS (Adobe)
Business results analysis / strategic decision making
o Financial analysis related to lead generation, online sales and customer lifetime value to inform ongoing sales forecast and strategic planning
o Translation of digital business intelligence to optimization prioritization
Analyze promotional campaigns and website performance
o Multiple channels including Social, PPC, Display, SEO, CTV, etc. 
o Identification and building of retargeting audiences
o Conversion tracking implementations related to publishers and management tools such as Ad Cloud, Marin, Kenshoo, etc.
Analytics Automation
o Maintain with our Data Engineering team an automated data sources feed which populates downstream business KPIs into Adobe.
o Work with Digital Marketing on measurement plans and test designs for new channels and tactics. 
o Develop strategy around customer attributes and personalization opportunities. 
Lead CRO Program
o Create conversion optimization strategies using both qualitative (page evaluations, UX design principles, site reviews) and quantitative (traffic source analysis, web analytics tools) sources
Participate in or lead program meetings during which you will report results, make recommendations, and assist stakeholders in understanding the chosen strategies and what available information was used to aid in strategic decisions
Create high-quality, comprehensive deliverables such as project strategy decks, testing roadmaps, and weekly/monthly reports
Evangelize Digital Analytics and our Test & Learn culture across teams and LOBs
Lead of team of digital analysts, tagging analyst and CRO manager to deliver useful insights and needle moving enhancements. 

5+ years of experience in digital analytics in a sales/ecommerce environment
Working experience with optimization and targeting tools, such as Adobe Target, Google Optimize, Unbounce and others.
Expert level admin experience Adobe Analytics/Omniture
Ability to define/build/target segments with Digital Media Managers based on qualitative and quantitative research.
Ability to analyze and report on ROI of digital marketing / sales efforts.
Understanding of relational databases, SQL and familiarity with data processing/aggregation.
Working experience with analytics tagging / tag management
Excellent written and oral presentation skills
Excellent MS Excel/PPT skills
Strong problem solving and consulting skills
Adobe Platform – Analytics, Test & Target, AEM
2 years of conversion rate optimization experience 
Deep understanding of conversion/persuasion best practices and the ability to apply that knowledge to business objectives and projects
Ability to manage multiple projects with rapidly changing variables and eager to take end-to-end ownership with little supervision
Superior attention to detail and strong organizational skills
Exceptional oral and written communication skills
Proactive and self-motivated to seek answers, generate ideas and develop new tests
Internalized knowledge of digital concepts & the role that usability and user experience plays in achieving business goals

Website development (e.g., HTML/CSS, JavaScript)
UX or user research
Experience with CRM data analysis
Agile Development Process Experience
Adobe Target Personalization 


About the Company:

FLEETCOR Technologies, Inc. (“FLEETCOR”) is a leading global provider of business payment solutions. We help companies of all sizes control, simplify and secure payment of various domestic and cross-border payables using specialized payment products. We serve businesses, partners, merchants, consumers and payment networks in North America, Latin America, Europe, and Asia Pacific.

  • $2.4B Annual Revenue
  • 600,000 Directly Served Business Clients
  • 2.6B+ Transactions per Year
  • 8,400+ Employees

(as of December 31, 2020)

Our payment solutions provide our customers with a payment method designed to be superior to and more robust and effective than what they use currently, whether they use a competitor’s product or another alternative method such as cash or check. We group our payment solutions into five primary categories: Fuel, Lodging, Tolls, Corporate Payments and Gift. Each category is unique in its focus, customer base and target markets, but they also share a number of characteristics:  customers are primarily businesses, have recurring revenue models, have specialized networks which create barriers to entry, have high margins, and have similar selling systems.

FLEETCOR enjoys global recognition including:

  • Forbes Global Growth Champion – FLEETCOR is one of the 250 fastest growing companies in the world as determined by Forbes and Statista 
  • Forbes World’s Most Innovative Companies – FLEETCOR has made this prestigious list of leading innovative companies 4 years in a row!
  • Fortune 1000 Company – FLEETCOR was one of the largest movers in the new rankings of the largest companies in America, ranking  #872
  • S&P 500 – In 2018, FLEETCOR joined the S&P stock index comprised of the 500 leading US stocks based on market cap (company value)

Our Vision

Despite many advances in our industry, the majority of business payments are still made with outdated and inferior payment methods, such as checks and cash. We envision a business world where every purchase is controlled, every payment is digital, and every payment-related decision is well-informed. In this future paperless state, payments will require little to no time to manage, leaving companies with more time for what matters most: activities that grow their businesses.

Our Mission

FLEETCOR’s mission is to provide businesses with a better way to pay, by replacing outdated payment methods such as checks and cash, and displacing the incumbent providers of those methods. Through the digitalization of payments, we create and support robust ecosystems which benefit all participating constituents: payment-making customers, payment-accepting merchants, tax-collecting governments, and FLEETCOR.

Our Strategy

FLEETCOR is a growth company, and we employ a simple three-prong strategy for growing our business:

  • More Customers. We invest more than $200 million per year in sales and marketing, predominately focused on new customer acquisition. We continue to scale existing sales channels and headcount, enable our sales people with demand generation and other tools, and launch new distribution channels both internally and through partners such as ERP software providers, telematics companies, and banks. We will also grow our customer base inorganically through acquisitions.
  • More Spend. We seek to leverage our existing customer relationships and capture greater share of their business payment expenditures. As such, we have developed various “beyond” initiatives, where we extend the utility of an existing payment product without degrading the core value proposition of the original product. As such, a customer can “buy more stuff” without sacrificing the controls and reporting which attracted the customer to our product to begin with. For example:
    • Our Fuel card customers can enable their cards to allow non-fuel purchases relevant to their business, like allowing a painting crew to buy supplies at a home improvement store, so they can finish the paint job.
    • Our Toll tag customers can use their in-vehicle RFID tags to make other “on the go” purchases like parking, fuel and fast-food.
For our customers, these product extensions reduce payment friction, saving them time and operational headaches. For FLEETCOR, these product extensions can increase our share of wallet with existing customers and can increase our products’ appeal and applicability to previously-unserved customer segments (e.g., non-toll urban dwellers). We also create new product offerings, developed internally or in conjunction with partners, to cross-sell to our existing customer base.
  • More Geographies. We continue to seek attractive entry opportunities in major international markets, which we intend to pursue through acquisitions and partnerships.
Our Commitment to Diversity, Equality, Inclusion, Belonging

Together we can foster true belonging. We know different ideas, perspectives and backgrounds lead to better innovation and results. We are therefore committed to building and nurturing a culture of diversity, inclusion, and belonging by:

  • Welcoming people of different backgrounds, cultures, ethnicities, genders, and sexual orientations;
  • Empowering our people to share their experiences and ideas through open forums and individual conversations; and
  • Valuing each person’s unique perspectives and individual contributions.

Embracing diversity enables our people to “make the difference” at FLEETCOR.

Our Values

FLEETCOR’s culture reflects our history of fast growth and our continued drive for results. Our entrepreneurial spirit remains strong across our global workforce, and we reinforce these principles in our five core values:

  • Innovation: Figure out a better way
  • Execution: Get it done quickly
  • Integrity: Do the right thing
  • People: We make the difference
  • Collaboration: Accomplish more together

These values guide all of our employees and are infused in all aspects of our Company.  We are, as a team, united through these shared values and our mission to provide “a better way to pay.”

Our values foster an inclusive culture through the expectation that all employees will treat each other with respect and appreciate the diversity of identities, thoughts, backgrounds and styles. Our commitment to fostering an inclusive culture has never been more essential than in this moment of national reflection. We must always celebrate the diversity of our company and our communities.

We strongly believe that the quality and diversity of our workforce provide FLEETCOR with a competitive advantage, and that our problem-solving and solution-building efforts are greatly enhanced when we harness the collective thinking of a diverse group of people with unique experiences and perspectives.

FLEETCOR’s COVID-19 Hiring Guidelines:

Due to COVID-19, most of our employees are temporarily working from home. In addition, FLEETCOR implemented a virtual interviewing and hiring process, engaging with talent by phone or video and onboarding new employees remotely. We value the safety of each member of our community because we know we’re all in this together.

Equal Opportunity/Affirmative Action Employer:

FLEETCOR is an Equal Opportunity Employer. FLEETCOR provides equal employment opportunities to all employees and applicants without regard to race, color, gender (including pregnancy), religion, national origin, ancestry, disability, age, sexual orientation, gender identity or expression, marital status, language, ancestry, genetic information, veteran and/or military status or any other group status protected by federal or local law. If you require reasonable accommodation for the application and/or interview process, please notify a representative of the Human Resources Department.

For more information about our commitment to equal employment opportunity and pay transparency, please click the following links: EEO and Pay Transparency.

Other details

  • Job Family Managers
  • Pay Type Salary
Location on Google Maps
  • Atlanta, GA, USA