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Director, Tradeshow & Events Planning

United States ● Virtual Req #756
Monday, June 6, 2022

Cynosure is well positioned competitively to lead and transform the medical aesthetics industry.  We are guided by our belief that this is a purpose-driven business, which improves patient’s lives and improves practitioner’s livelihoods.

  • We are passionate about driving a healthy and growing medical aesthetics industry with leading-edge marketing which inspires consumers to engage in medical aesthetics.
  • We are the leader in science-based technology which elevates the standard of care for consumers.
  • We are relentlessly focused on being the undisputed innovation leader, addressing the growing demand for consumer treatments across all demographics.
  • We are committed to building and strengthening our unmatched global footprint, with direct employees on five continents and in 15 countries and growing, and distributor partners serving over 130 countries.
  • We put our people first and believe personal development drives business development.
  • We love our customers and strive give them the leading-edge technology, service, marketing support and clinical education to improve their patient’s outcomes and to improve their livelihoods.

At Cynosure, we look for people who make an impact and encourage everyone to lead, create, and add value. In turn, we invest in our team to grow people’s careers and build upon our high-performance and culture-oriented organization. We work together as one team, winning together.

As we grow our global team, there is no better time to join us. As a market leader in medical aesthetics, Cynosure has over 25 years developing, manufacturing, and marketing products for dermatologists, plastic surgeons, medical spas, and healthcare practitioners. With the aesthetic industry’s most comprehensive product portfolio, our offerings span several categories including skin revitalization, body contouring, hair removal, and women’s health.  

Our mission is to set Cynosure customers up for success shaping future leaders of the aesthetics industry and helping everyone who uses our technologies discover their version of beautiful.

Learn more about us by following our LinkedIn and Instagram sites and please visit us at

Job Description

Cynosure is seeking to hire a dynamic Director, Events and Tradeshows responsible for leading and activating Cynosure’s events and tradeshow strategies focused on accelerating growth across our suite of beauty aesthetic service offerings and strengthening the brand’s presence and relevance amongst HCPs. The Director will develop and direct the overall strategic planning, budget, and execution of critical revenue-generating events & tradeshow exhibitions to deliver against annual revenue targets. The Director will also collaborate with key stakeholders: Sales, Service, Clinical, and Brand Marketing to develop strategies, business objectives, concepts, deliverables, and timeline of a show.
Key functions within this role’s responsibilities include Events & Tradeshow strategy development, commercial planning, content planning & creation across all priority products, management of all events, exhibits, and KOL relationship management, including their annual contracts.

Given Cynosure’s rapid expansion globally, the Director will ensure there is close collaboration with colleagues residing in the various geographic markets in Europe and Asia such that best practices for generating revenue at events is shared appropriately to drive scale.

This role will manage a small team and will be remote. In addition, the Director will manage some agency relationships as part of planning and execution.

Duties & Responsibilities:

  • Develops and directs the overall North America strategic planning budget, and execution of trade shows and exhibitions.
  • Collaborates with stakeholders, sales, and marketing to develop the business objectives, concepts, deliverables, and timeline of a show.
  • Provides innovative solutions to enhance the impact of an event.
  • Drive synergies between NA & International events to leverage best practices for maximizing revenue potential globally.
  • Ensures detailed planning and execution of show and evaluates show outcomes based on established metrics for quality and attendance.
  • Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure
  • Lead and motivate a team of 4 individuals to develop & flawlessly execute highly integrated customer-facing events & tradeshow strategies / plans that support and build the Cynosure brand as the leader in the industry
  • Deliver annual NA Events revenue targets, while remaining within targeted budget.
  • Manage and conduct preliminary negotiations and review of all KOL contracts, Event & Tradeshow contracts and ensure team serves as liaison between event registrants, attendees, sales representatives, vendors and speakers.
  • Partner with team and cross-functionals to devise innovative solutions to enhance the impact of all events to nurture high quality leads and convert leads.
  • Ensure detailed planning and execution of shows achieve all outcomes based on pre-determined KPIs and metrics.
  • Partner with Insights, Sales, Digital & other necessary support teams to create a clear feedback loop of insights to strengthen future plans.
  • Partner with agencies to ensure flawless execution of events and also capturing of critical attendee information at shows.
  • Manage the Events & Tradeshow budget, adhering to financial processes for forecasting and budget management best practices.
  • Execute best-in-class content based on organizational priorities that drive engagement and interest among HCPs.
  • Partner with Sales to plan and execute critical Corporate Events to drive engagement (NSM, President’s Club, etc.).
  • Key metrics for success for this role include the following:
    • Attainment of key financial targets for NA Events.
    • Increase in conversion of high-quality leads at Events.
    • Increase in customer services satisfaction, based on post-events surveys.
    • Increase in lead generation at Tradeshows.
    • Timely roll out of customer-facing programs within budget.

Qualifications & Skills


  • BA/BS required


  • Candidate must possess excellent leadership skills and the ability to work effectively in a matrixed and unstructured environment, as well as demonstrated ability to think strategically.
  • Experience in CPG, Beauty, Wellness, Aesthetics or Medical Device Marketing is strongly preferred.
  • Demonstrated expertise in customer service and KOL relationship management.
  • Proven track record of building engaged high performing teams.
  • Ability to set a vision, create excitement and buy-in from key stakeholders, and develop a clear roadmap for execution.
  • Ability to define problems, assess data/facts, draw valid conclusions, and create options for a way forward.
  • Experience directing and managing creative & non-creative agencies is preferred.
  • Advanced communication and presentation skills are required.

This position requires both US and International travel up to 75%.

Physical Demands

The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

  • Sit; use hands to finger, handle or feel objects, tools, or controls.
  • Stand; walk; reach with hands and arms; and stoop, kneel, crouch, or crawl.
  • Lifting/pushing/pulling and carrying products weighing up to 45 pounds

Cynosure is an Equal Opportunity Employer – Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Disability, Veteran

Other details

  • Job Family Marketing
  • Job Function General Marketing
  • Pay Type Salary
  • Employment Indicator Regular
  • Travel Required Yes
  • Required Education Bachelor’s Degree
Location on Google Maps
  • United States
  • Virtual