Digital Marketing Associate II

Position Summary

The Digital Marketing Associate II develops and executes digital marketing programs that effectively drive new customer acquisition throughout multiple digital channels. The role is responsible for digital channel account production, managing affiliate and partnership marketing relationships and overseeing campaigns through all phases of launch and roll out, including negotiation of partnerships and media buys, creative development, trafficking, reporting and analysis and optimization.  The ideal candidate will be data-driven, analytical, and has experience driving growth in an enterprise setting through digital marketing channels. This position reports to the AVP of Digital Marketing.

Summary of Essential Job Functions

• Lead daily execution of customer acquisition campaigns and initiatives
• Set and execute marketing strategy and operations, including management of affiliate, paid search, and display network relationships
• Identify and implement opportunities to enhance digital program performance, cultivate new growth opportunities and optimize ROI
• Manage relationships with affiliate, partner agencies and strategic partners, overseeing their execution of digital marketing projects and priorities
• Leverage experience with affiliate/partnership marketing, digital media management, display prospecting and re-targeting, paid search, email, referral marketing, as well as web analytics tools and A/B testing
• Monitor brand guidelines and maximize cross channel integration
• Execute other marketing campaigns and programs as needed
• A wide degree of creativity and latitude is expected

Position Requirements

• A Bachelor’s degree is desired and at least 3 years of experience in a related digital marketing, user experience or product management area
• Applicants should have a strong understanding of Affiliate Marketing, Partnership Marketing, Email Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Display Marketing and/or Referral Marketing and be familiar with a variety of these fields’ concepts, practices, and procedures
• 2+ years of experience conducting analysis using web analytical, A/B testing, and affiliate management tools/platforms like Adobe/Omniture, WebTrends, Coremetrics, Google Analytics, Adobe Target, Optimizely, Kenshoo, Marin, DoubleClick, Commission Junction, Rakuten, Impact Radius and/or other similar tools
• Serve as reporting expert for the team by developing report requests and interpreting data
• Strong analytical skills with a proven ability to drive the evolution of a program through the application of data insights
• Ability to tell a meaningful story rooted in data-based insights
• Strong organizational skills and attention to detail
• Experience driving campaigns from concept through to execution and post-campaign analysis
• Excellent communication skills, both written and verbal

Credit One Bank, N.A. is a data-driven financial services company based in Las Vegas. Founded in 1984, Credit One Bank offers a spectrum of credit card products for people in all stages of financial life. One of the fastest-growing credit card providers in the United States, Credit One Bank offers credit cards through the Visa®, Mastercard® and American Express® networks. Credit One Bank is the Official Credit Card of NASCAR®, the Las Vegas Raiders, the Vegas Golden Knights, and Best Friends Animal Society, and is a proud partner of WWE and Six Flags®. Learn more at CreditOneBank.com and on social media (@CreditOneBank) on Facebook, Instagram, Twitter, YouTube, and LinkedIn.   We are looking for highly qualified professionals at our state-of-the-art, corporate headquarters in Las Vegas, NV. In addition to providing our card members with superior value and service, we are dedicated to providing engaging and challenging career opportunities for our employees. As a member of the Credit One Bank team, we’ll help you be your best and support you so you can reach your full potential.   Credit One Bank, N.A. is an equal opportunity at will employer and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation or national origin. Credit One Bank does not accept unsolicited resumes from agencies and is not responsible for related fees.

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