Digital Strategy & Content Manager, Membership Annual Fund

Formed in 1998, the Arts Education Collaborative (AEC) offers programs and resources that support quality arts education in southwestern Pennsylvania. This includes reaching school districts, arts and culture organizations, community members, and policymakers as they work to impact children and youth in the region. Carnegie Museums of Pittsburgh is interested in candidates who, through their experience and collaborations, will contribute to diversity and excellence of the Carnegie Museums community.
 

This Full-Time position is eligible for the Carnegie Museums of Pittsburgh’s many Benefits. 

Please scroll to the bottom of this page to see information on the starting pay rate.

Responsible for effectively managing operations of assigned area in collaboration with other components of the institution, designing systems for efficient work that conform with both best practices in the field and department policies. Manages budgets and/or has responsibility for achieving revenue targets.  Supports overall department goals of being donor-centered, cooperative and transparent. 

Qualifications

EDUCATION AND EXPERIENCE:  Bachelor’s Degree in Marketing or Communications or equivalent combination of education and experience required. Minimum of 3-5 years of digital marketing experience required.  Supervisory experience required.  Experience working in non-profit educational or cultural organizations desirable. Experience working with volunteers preferred.  

KNOWLEDGE, SKILLS, ABILITIES:  Strong interpersonal and coaching skills required.  Must have excellent communication, customer service, and organizational skills. Strong copy writing skills with the ability to write compelling stories for multiple platforms using a variety of voices. Extensive experience with cross-platform marketing, digital marketing, digital platforms and trends. Extensive knowledge of current and emerging technologies, channels and platforms. Must be technologically proficient with Microsoft Office products and adept at learning new technologies. Graphic design, photography and video editing experience preferred. Raiser’s Edge and Luminate knowledge a plus.  Occasional evening and weekend work required.

PHYSICAL REQUIREMENTS: Work is primarily sedentary in nature; no special demands are required. 

Principal Accountabilities

• Responsible for all aspects of digital marketing project management for membership and annual giving, including the members and annual giving webpages, email campaigns, Google Search, and social media.
• Work with internal staff and external vendors to develop communication strategies, messaging and brand awareness/consistency to boost retention, acquire new members and donors, upgrade members, and build the member-to-donor giving pipeline.
• Develop content, concept and copy for a wide range of digital assets.
• Collaborate with the direct mail marketing and telemarketing teams to develop coordinated multi-channel and cross-platform marketing campaigns.
• Manage paid digital advertising, such as Google Ad Words, Facebook ads and more.
• Create engaging social media content, including targeted paid ads, for CMP’s membership social media platforms.
• Write copy, develop content and create schedules and timelines for email campaigns, including renewals, acquisitions, add gifts, upgrades, event invitations, e-newsletters, gift campaigns, and more.
• Set and adhere to project production schedules and deadlines.
• Track performance and engagement across all digital platforms for membership and annual giving through the creation of of key performance indicators and evaluation metrics. Evaluate, refine and adjust strategy, as needed.
• Create and manage budgets for digital campaigns and ads.
• Perform ongoing research into new digital platforms, benchmark trends, and audience preferences.
• Represent CMP’s membership program in public and at internal and external events, as needed.

• Performs special projects and support as needed to meet the goals of the department.

The following PA Act 153 clearances, or proof of application of clearances, are required beginning employment and as a condition of continued employment: Pennsylvania Child Abuse History Clearance Pennsylvania State Police Criminal Record Check FBI Fingerprint Criminal Background Check Obtaining the required clearances is completed as part of the new hire process.

Carnegie Museums is an Equal Opportunity-Affirmative Action Employer – Minorities / Females / Veterans / Individuals with Disabilities / Sexual Orientation / Gender Identity

The above job description reflects the essential functions and qualifications for the position identified, and shall not be construed as a detailed description of all the work requirements that may be inherent in the position. The job description does not constitute an employment contract and does not alter the at-will relationship between CMP and the employee.   

*GUIDANCE ON ESSENTIAL FUNCTIONS:   The Americans with Disabilities Act (“ADA”) requires employers to consider and accommodate qualified individuals with disabilities.  An individual is qualified if he or she can perform the essential functions of a job with or without reasonable accommodation. An essential job function is any task that is a fundamental part of the job.  When considering essentiality, one must focus upon whether the function is essential to this particular job and not to the department as a whole. Some additional guidance on essential functions follows below.  Please note that the following guidelines are non-exhaustive.  If you have any questions or need additional guidance, please contact Human Resources. A. Is the function required to be performed on a regular basis? If the function is rarely performed, it may not be essential. B. Is the function highly specialized? Is the incumbent hired for his/her expertise or ability to perform the function?  The need for special expertise is an indication of an essential function. C. Does the position exist, at least in part, to perform the function?  If so, the function is more likely to be essential. D. How much time is spent performing the function and how often?  Note that even functions performed 10% of the time could be essential if they are required on a regular basis. E. Would elimination of the function fundamentally alter the job?  If so, the function is more likely to be essential. F. What are the consequences of not requiring the incumbent to perform the function? If they are significant, the function is more likely to be essential.  G. Are there a limited number of employees among whom the performance of the function could be distributed if the incumbent could not perform it?  If so, it is more likely to be essential.