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Associate Marketing Manager

USA ● Virtuell Erf #739
Donnerstag, 26. Mai 2022

Cynosure occupe une place concurrentielle de choix pour donner le ton et transformer le secteur de l’esthétique médicale.  Nous sommes convaincus que cette activité à mission améliore la vie des patients et les moyens de subsistance des praticiens.

  • Nous avons pour moteur premier de développer un secteur de l’esthétique médicale sain et florissant par le biais d’une stratégie marketing qui incite les consommateurs à s’orienter dans cette voie.
  • Nous sommes leaders dans le domaine des technologies scientifiques qui améliorent la qualité des soins proposés aux consommateurs.
  • Nous avons pour objectif constant de rester le leader incontesté en matière d’innovation en répondant à la demande croissante de traitements dans toutes les configurations démographiques.
  • Nous nous engageons à développer et renforcer notre territoire mondial inégalé, avec des employés sur cinq continents et dans 15 pays ainsi que des partenaires de distribution dans plus de 130 pays.
  • Nous donnons la priorité à nos équipes et estimons que le développement commercial passe par le développement personnel.
  • Nous aimons nos clients et nous efforçons de leur proposer des technologies, des services, une assistance marketing et des formations cliniques de pointe pour améliorer les résultats de leurs patients et leurs moyens de subsistance.

Chez Cynosure, nous recherchons des collaborateurs influents qui encouragent chacun à diriger, créer et apporter de la valeur. En retour, nous investissons au sein de notre équipe pour développer les carrières de nos collaborateurs et mettre à profit notre organisation performante et axée sur la culture. Nous travaillons ensemble en équipe, pour réussir ensemble.

 

À l’heure où nous élargissons notre équipe mondiale, le moment est idéal pour nous rejoindre. En tant que leader du marché de l’esthétique médicale, depuis 25 ans Cynosure développe, fabrique et commercialise des produits destinés aux dermatologues, aux chirurgiens esthétiques, aux centres de remise en forme médicale et aux professionnels de santé. Grâce à la gamme de produits la plus complète du secteur de l’esthétique que nous proposons, nos offres s’étendent sur plusieurs catégories, notamment la revitalisation de la peau, le remodelage corporel, l’épilation et la santé des femmes.  

 

Nous avons pour mission de favoriser la réussite de nos clients Cynosure en préparant les futurs leaders du secteur de l’esthétique et en permettant à chaque utilisateur de nos technologies de révéler la beauté qui lui ressemble.

Pour mieux nous connaître, suivez-nous sur LinkedIn et Instagram et rendez-vous sur www.Cynosure.com

Role Purpose

Cynosure is seeking a Associate Marketing Manager to develop, plan and execute brand-building, strategies, innovation, multi-generational claims pipelines, communications & go-to-market plans with excellence, based upon a deep understanding of customer and consumer insights and journeys.  This Associate Manager will lead the full product lifecycle for their assigned product segments, ensuring plans, innovation and communications are developed to achieve their related business goals. The Associate Manager will also work with cross-functional partners to translate strategic plans and insights into compelling new product launches and integrated campaigns with clear objectives and KPIs. The position oversees all aspects of the development and execution of product launches and associated campaigns for assigned product segments, targeting key audiences/segments within budget and according to agreed upon objectives. This person is expected to demonstrate high performance practices and competencies as they meet and exceed the objectives for this role.
 

Role Responsibilities

The incumbent may be asked to perform other function-related activities in addition to the below mentioned responsibilities as reasonably required by business needs.

  • Assist in developing annual business plan to build equity, share, sales, and profit.
  • Provide effective product lifecycle and marketing management, while controlling marketing P&L budget within approved levels.
  • Develop best-in-class innovation, including insights, concept, claims & creative development.
  • Collaborate with marketing counterparts worldwide to create and implement the global marketing strategy brand guidelines claims/on label messaging for products in the portfolio.
  • Collaborate closely with Sales, Field Marketing, Finance, Commercial Analytics, Clinical, R&D, Legal and Regulatory in the execution of the marketing plans for lifecycle management, including appropriate messaging (claims) for the products.
  • Prepare extensive sales support, training and launch packages for effective promotion of product enhancements and new product introductions.
  • Support promotional activities at conventions, tradeshows and aesthetic sales & training events in North America.
  • Work closely with Supply Chain to manage global forecasts/inventory strategies.
  • Partner with agencies to develop integrated marketing plans for base business and new launches, inclusive of digital, social, content strategies / campaigns, and PR.
  • Develop and execute effective marketing plans for assigned products / segments in partnership with agencies; define and manage PR, ensuring all plans are integrated with media plans and brand priorities.
  • Lead initiatives in collaboration with cross-functional teams to drive top line and bottom-line results.
  • Identify research needs, collaborate with marketing insights function to execute studies and projects, and analyze research to identify insights and opportunities and inform decision making.
  • Lead business analysis and reporting for assigned products with emphasis on utilizing data to drive action.
  • Own the development and execution of communications plans for assigned products.
  • Develop a deep understanding of assigned products and customer / consumer audiences, their challenges, and how Cynosure’s solutions address consumer needs.
  • Work closely with Cynosure marketing resources (Digital, Communication, Events and Product team) to ensure integration, consistency, and effectiveness.
  • Manage and oversee all aspects of campaign, program and project development and execution, including strategy, planning, budgeting, vendors, and measurement.
  • Serve as project core team lean on assigned projects, ensuring all partners have clarity on roles and are working to execute on critical milestones in a timely manner.
  • Understand and apply corporate brand and positioning, as well as communications policy. 
  • Keep abreast of relevant market trends, competitive activities, legislative/regulatory issues, and end-user issues.
  • Uses diplomacy and persuasiveness to guide stakeholders in supporting the most effective strategy.
  • Embody and deliver the “Exceptional Everyday”
  • 25% travel may be required

 

Skills

  • Strong Digital and Communication experience.
  • Experience in innovation and product lifecycle management.
  • Confidence and effectiveness in dealing with senior leaders on matters of strategy and communications.
  • Strong negotiation and presentation skills.
  • Excellent writing skills and ability to be hands on in guiding, developing, and editing compelling messaging to specific audiences and segments.
  • Ability to work with little supervision based on thorough understanding and analysis of business objectives.
  • Demonstrated competence in managing budgets.
  • Ability to work cross-functionally and globally, identifying synergies between businesses and markets to drive efficiencies and consistency of messaging.
  • Proficiency in Microsoft Suite (Excel, Visio, PowerPoint, and Word)
  • Detail oriented and adept in managing large volumes of work, juggling multiple priorities simultaneously.
  • Ability to effectively communicate across all levels of management.
  • Ability to identify communications strategy and execute that strategy in the form of measurable, integrated promotional activities.

 

Qualifications 

Education

 Bachelor’s degree required

University degree in marketing, communications, related field, or comparable experience.

 

Experience

 0 to 2 years relevant experience


Specific Related Experience  1+ years’ experience within the field of Brand Management, Communications.  CPG, Aesthetics, Beauty, Healthcare and/or Medical Device Marketing experience preferred.

 

Physical Demands

The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. 

  •  Sit; use hands to finger, handle or feel objects, tools, or controls.
  •  Stand; walk; reach with hands and arms; and stoop, kneel, crouch, or crawl.
  •  Lifting/pushing/pulling and carrying products weighing up to 45 pounds

Cynosure is an Equal Opportunity Employer – Race, Color, Religion, Sex, Sexual Orientation, ender Identity, National Origin, Disability, Veteran

Cynosure achtet als Arbeitgeber auf Chancengleichheit und setzt bei allen seinen Einstellungsverfahren auf Inklusion und Vielfalt. 

Weitere Details

  • Tätigkeitsgruppe Marketing
  • Tätigkeitsfunktion General Marketing
  • Entgelttyp Gehalt
  • Beschäftigungsform Regular
  • Erforderliche Ausbildung Bachelor-Abschluss
Location on Google Maps
  • USA
  • Virtuell